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The observations of "What's the Matter with Kansas?" remain fundamental. The only way of penetrating the "social" perspectives of those voters is to somehow make it clear to them (not to us) that their fundamental economic interests are at stake and that they are being conned. It's a very tough sell because their attitudes about those "social" issues are very strong.

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A guess based on my limited contacts with some of the kinds of people we're talking about. If the nature of their research was polling, I would question its validity.

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